Cafe Enterprises Inc. proudly announces the appointment of Stephen Loftis as vice president of marketing of FATZ®, a contemporary casual restaurant concept that acts as a home away from home for guests across 47 communities in the Carolinas, Georgia, Tennessee and Virginia. During his first few months at Cafe Enterprises Inc., Loftis has spearheaded the relaunch of the FATZ®’ brand and name change from “Fatz Cafe” to “FATZ®” in late February 2011. In conjunction with the brand relaunch, Loftis has played a key role in developing the Lite Side menu in response to guest’s feedback and industry trends, which introduces healthier options of FATZ® favorites under 550 calories to help guest’s maintain their diet goals. He has also been responsible for creating a branding strategy for the company’s well received pancake breakfast fundraiser, which raised over $475,000 in 2010 for various organizations ranging from local schools to the United Way and strives to raise even more in 2011.
"We are delighted to have a marketing professional of Stephen's
caliber join the Cafe Enterprises team," said Chief Executive
Officer Steve Bruce. "Our restaurants have developed and flourished
over the past 22 years and we are excited to take it to the next
level with Stephen's leadership."
Loftis brings more than 14 years of experience in
marketing, public relations, account management and strategic
planning to his new role, with past clients varying from
hospitality to healthcare. He has helped a number of companies
better understand their consumers and brands while creating
breakthrough campaigns for their
businesses. Loftis has led strategic efforts for a number of
companies and directed
several successful product launches in consumer,
business-to-business and hospitality
brands including Dunkin' Donuts, Marriott International and Six
Flags Theme Parks.
For more information about FATZ®,
please visit www.fatz.com and become a
Facebook fan at http://www.facebook.com/fatz.
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About
FATZ®
The first
FATZ® opened in
a converted peach shed in Spartanburg, S.C., in November 1988, and
now has 47 restaurants throughout the Carolinas, Georgia, Tennessee
and Virginia. Fatz, a subsidiary of Cafe Enterprises, Inc., ranked
No. 34 in the 2010 South Carolina100 list of the state's largest
privately owned companies by South Carolina Business, has also been
named one of the nation's top 400 restaurant concepts by
Restaurants & Institutions magazine for the past seven years,
most recently ranking No. 245. In 2008, Chain Leader
magazine included
FATZ® in its
"Top 50 Chains Under 50 Units." For more information,
visit www.FATZ.com
.
