TAYLORS, S.C. – Cafe Enterprises, Inc. and FATZ® proudly announce the launch of a completely re-designed website to serve as a primary resource for guests to explore craveable menu offerings and sizzling specials. Boasting an increased focus on food, improved restaurant locator and expanded social functionality, the site also welcomes a new web address (www.FATZ.com).
The launch of the website brings the new FATZ® brand to life,
which was introduced last month to represent the company's message
to evolve and stay current for its guests while continuing to
provide quality food in an environment that feels like home. The
new website boasts crisp new images of the food selection,
spotlights new dishes and allows guests to explore various menus
and specials, while offering a meal calculator to determine
nutritional value. An additional feature to the new website is an
improved restaurant locator, so guests can plan a trip and see all
of the FATZ® locations along the way. To ensure that guests have
access to the most accurate directions at their fingertips, the
website allows visitors to send any restaurant location to a mobile
device or email account. In an effort to evolve with emerging
digital and social trends, the new website also has expanded its
social functionality to show FATZ® fans' conversations on Facebook
and Twitter, read and write reviews about their experience and
"Like" and share their favorite dishes with their friends.
In conjunction with the brand relaunch, which will continue to
unveil itself across every location over the next few years, FATZ®
introduced a new expanded menu that brings back FATZ® favorites
from menus past and offers 24 brand new items. The menu boasts a
variety of items made with quality ingredients, ranging from
hand-chopped salads and sizzling appetizers to fresh seafood dishes
and housemade desserts. As a result of industry trends and guests'
feedback, FATZ® now offers a new "Lite Side" menu for health
conscious guests looking for lite and delicious options. These 10
menu items are all under 550 calories, packed with flavor and leave
guests feeling full while maintaining their diet goals.
For more information about FATZ®,
please visit www.FATZ.com and become a Facebook fan at
http://www.facebook.com/FATZ.
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About FATZ®
The first FATZ® opened in a converted peach shed in Spartanburg,
S.C., in November 1988, and now has 47 restaurants throughout the
Carolinas, Georgia, Tennessee and Virginia. FATZ®, a subsidiary of
Cafe Enterprises, Inc., ranked No. 34 in the 2010 South Carolina100
list of the state's largest privately owned companies by South
Carolina Business, has also been named one of the nation's top 400
restaurant concepts by Restaurants & Institutions magazine for
the past seven years, most recently ranking No. 245. In
2008, Chain Leader magazine included FATZ® in its "Top 50
Chains Under 50 Units." For more information,
visit www.FATZ.com.
