TAYLORS, SC – As part of its ongoing re-branding efforts, FATZ® is introducing a kids meal program featuring VeggieTales®, the American series of children's series of talking vegetables whose stories convey moral lessons. The partnership coincides with the restaurantʼs dedication to staying on trend and responding to market needs.
The robust activity books in the new Kids Program features multiple games for children under 12 and a coloring contest to win the complete VeggieTales® DVD Library or an opportunity to win the soon to be released VeggieTales ® RobinGood and His Not-So-Merry Men DVD. The menu provides a variety of healthy options, with one of 10 entrée options, five side items and an array of desserts. Favorites include the Popcorn Shrimp, Steamed Seasonal Veggies and a Kidz Sundae.
The Kids Program will continue to evolve, with updates and new partnerships throughout the year. FATZ® is excited about the program and the ability to provide guests a tremendous everyday value on a variety of healthy options for their families. This is a concerted effort not only for the restaurants, but also through Facebook, Twitter and FATZ®ʼs kids page at FATZ.com/kids, as well as in the communities to further support FATZ®ʼs long-standing Gold Star Program, which provides deserving children rewards for scholastic achievement.
FATZ® started with humble beginnings in 1988 in Spartanburg, S.C., and spread from one peach shed to a sensation across the Southeast with its varied, reasonably priced menu, ample portions of quality food and upbeat service in a comfortable atmosphere. Today, FATZ® still believes in the same ideals that originated in that fruit stand 23 years ago and strives to deliver warm, friendly service with housemade, quality ingredients to create a “home away from home” for every guest that walks through the door. Known as community leaders within each of its 49 locations, FATZ® makes it a priority to engage with local communities through pancake breakfast fundraisers, charitable involvement and the Gold Star Program.
For more information about FATZ®, please visit www.FATZ.com and become a Facebook fan at www.facebook.com/FATZ.
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About FATZ®
The first FATZ® opened in a converted peach shed in Spartanburg, S.C., in November 1988, and now has 49 restaurants throughout the Carolinas, Georgia, Tennessee and Virginia. FATZ® a subsidiary of Cafe Enterprises, Inc., ranked No. 34 in the 2010 South Carolina100 list of the state’s largest privately owned companies by South Carolina Business, has also been named one of the nation's top 400 restaurant concepts by Restaurants & Institutions magazine for the past seven years, most recently ranking No. 245. In 2008, Chain Leader magazine included FATZ® in its "Top 50 Chains Under 50 Units." For more information, visit www.FATZ.com.
About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling series VeggieTales® is a leading animated home video series in the US with moms of young children. Since 1993, VeggieTales® has sold 56+ million videos, 13 million books and more than 7 million CDs. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.
