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FATZ® CHALLENGES CUSTOMERS TO “CHANGE YOUR CHICKEN” AT CONCORD EVENT August 21, 2012

TAYLORS, SC – What would it take for you to “Change Your Chicken?” FATZ®, home of World Famous Calabash Chicken®, thinks it has the answer. Consumers who visit the FATZ® location in the Afton Ridge Shopping Center located at 6081 Bayfield Parkway in Concord, N.C., (just off I-85, exit 54), on Aug. 25 from 11 a.m. to 6 p.m., will get the chance to trade in their chicken… and they just might be featured in an upcoming FATZ® commercial.

Guests who bring any type of chicken – a chicken wing, chicken nugget, can of chicken or even a rubber chicken – to the Afton Ridge FATZ® location can trade their ordinary, tasteless chicken products for FATZ® savory, mouth-watering World Famous Calabash Chicken®. The “Change Your Chicken” event is open to the public, and local community members who change their chicken will have the chance to be featured in an upcoming FATZ® commercial.


The event will feature prize giveaways and entertainment for the whole family. FATZ® is kicking off a limited-time menu that features an array of chicken items starting at just $5.99, including FATZ® Housemade Chicken Salad and Chicken Pot Pie to Parmesan Chicken over Pasta and, of course, World Famous Calabash Chicken®. Guests taking part in the “Change Your Chicken” celebration not only get the chance to try World Famous Calabash Chicken®, they also will receive $2 off Calabash Chicken, redeemable on their next FATZ® visit.


“FATZ® takes great tasting chicken very seriously, but we want our customers to have some fun during the ‘Change Your Chicken’ promotion,” said Cafe Enterprises CEO, Jim Balis. “FATZ® is heavily involved in each of its communities, so it only made sense to invite our loyal Afton Ridge fans to take part in the making of our new commercial.”


FATZ® started with humble beginnings in 1988 in Spartanburg, S.C., and spread from one peach shed to a sensation across the Southeast with its varied, reasonably priced menu, ample portions of quality food and upbeat service in a comfortable atmosphere. Today, FATZ® still believes in the same ideals that originated in that fruit stand 24 years ago and strives to deliver warm, friendly service with housemade, quality ingredients to create a “home away from home” for every guest that walks through the door.


For more information about FATZ® and how to “Change Your Chicken,” please visit www.FATZ.com and become a Facebook fan at www.facebook.com/FATZ.


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About FATZ®
The first FATZ® opened in a converted peach shed in Spartanburg, S.C., in November 1988, and now has 48 restaurants throughout the Carolinas, Georgia, Tennessee and Virginia. FATZ® a subsidiary of Cafe Enterprises, Inc., ranked No. 34 in the 2010 South Carolina100 list of the state’s largest privately owned companies by South Carolina Business, has also been named one of the nation's top 400 restaurant concepts by Restaurants & Institutions magazine for the past seven years, most recently ranking No. 245. In 2008, Chain Leader magazine included FATZ® in its "Top 50 Chains Under 50 Units." For more information, visit www.FATZ.com.